Accelya leads global NDC transactions in 2024

Aviation moving towards retail-driven, passenger-centric future

Accelya, the leader in airline retailing technology, continues to power more than half of all global New Distribution Capability (NDC) transactions, maintaining its position as the top global provider, according to data from independent analyst T2RL.

With recent research from Atmosphere Research Group revealing that two-thirds (66%) of airlines have implemented NDC, unlocking additional revenue opportunities and attracting new customers, NDC distribution is expected to triple over the next three years.

Adoption data proves that the airline industry is moving towards a more retail-driven, passenger-centric future, and that is something that Accelya is benefiting from.

Based on the most recent NDC API volume data from independent analyst T2RL, Accelya achieved a 53.3% share of global NDC volumes.

This is multiple times the volume of the next closest third-party IT provider. This market leadership reflects the trust airlines place in Accelya to deliver the scale, resilience, and commercial agility required to modernise their retailing strategies.

“There’s a difference between offering NDC and making NDC real for customers,” said Sam Gilliland, CEO of Accelya.

“For several years, we’ve led the industry in driving real NDC adoption and bookings. With more than half of global volumes continuing to run through our platform, we’re helping airlines go beyond pilots and into scalable, revenue-generating retailing and setting a foundation for Offers & Orders.”

The latest T2RL data underscores Accelya’s AWS-enabled platform’s ability to deliver NDC with unmatched scale, performance, and reliability.

As NDC adoption continues to expand across both corporate and leisure channels, Accelya enables richer and more relevant content, and end-to-end Offer, Order, Settle, and Delivery (OOSD) capabilities to support airline retailing strategies at scale.

Accelya’s cloud-native, modular platform, powered by AWS, supports the airline industry's transition to IATA’s full OOSD.

The platform allows carriers to decouple from legacy PSS systems and unify pricing, order management, delivery, and settlement into a single modern retailing architecture.

“We’re not just powering NDC, we’re enabling the next generation of airline commerce,” added Gilliland. “From offer creation to fulfilment, our customers are unlocking new retailing models and delivering better experiences across channels.”