Fliggy launches AI assistant to drive accessible travel

‘AskMe’ to offer precise, real-time trip planning

Online travel services platform, Fliggy has rolled out ‘AskMe’, an AI travel assistant powered by multiple intelligent agents. 

Developed in partnership with Alibaba Group the AI assistant is said to emulate the problem-solving and task-execution capabilities of professional travel consultants.

‘AskMe’ leverages Fliggy’s proprietary data, including flights, hotels, attractions, and curated experiences, to generate actionable and personalised travel itineraries.

Integrated with Alibaba’s Qwen AI models, AskMe employs a multi-agent collaboration system to accurately identify and process complex travel requests. 

Functioning as a 24/7 AI-powered travel consultant, it autonomously breaks down tasks, plans workflows, and deploys specialised sub-agents to deliver real-time, bookable itineraries.

Miranda Liu, Head of AI Product at Fliggy, said of the offering: “Travel is inherently personal, yet planning often involves overwhelming choices across flights, hotels, tickets, ground transportation, and activities, leading to decision fatigue. 

“While bespoke travel services remain costly, Fliggy has amassed a vast amount of data on products, destinations, experiences and user reviews. 

“This data, coupled with our proprietary expertise in supply chains and services, is essential for training AI. By applying the strengths of AI, we're turning what was previously perceived as a luxury service into something every traveller can experience.”

Users simply input their requests and AskMe instantly analyses their needs and activates specialised AI experts accordingly. 

These experts scour Fliggy’s live pricing engine for flights, hotels, routes, and attractions, then compile and cost-optimize a coherent plan, including round-trip tickets, daily hotel stays, sightseeing routes, and dining recommendations, with direct booking links.

AskMe also allows real-time edits. Its budget-adjustment feature lets users tweak spending preferences with one click, triggering an instant regeneration of the itinerary.

Aside from text input, AskMe also supports voice commands (including different dialects) and delivers visually rich itineraries complete with images, product information, and interactive maps instead of returning just plain text. 

Users can even generate hand-drawn travel guides for social media sharing.

“Our team meticulously studied human travel consultants’ workflows, embedding their expertise into AskMe’s analysis, execution, and decision-making nodes. 

“We’ll continue to refine its industry knowledge for deeper, more empathetic customisation while making interactions even smarter. 

“Ultimately, we aim to provide our users with an AI that offers a human touch—one that helps them effortlessly craft their perfect trip,” added Liu.