Sponsored Post: Navigating the complexities of reservation system changes

Just a few months ago intuitive rolled out its buyer’s guide to offer a clear path for those struggling to make a decision

In the ever-evolving world of travel technology, upgrading a reservation system is more than just a task - it’s a key decision that can shape the future of a business. However, intuitive have seen that 60% of companies that start the process don't complete it. Why? It’s complex, overwhelming and filled with challenges.

But why is the process so challenging?

From meeting customer demands to staying competitive, there are many factors for a business to consider. The challenges are clear: defining clear strategic goals, assessing current system limitations, managing budgets and proving ROI, plus allocating resources.

Where do you even start? Defining your strategic goals and outlining your functional requirements can feel overwhelming. Without a clear roadmap, companies risk wasting time, stretching resources and making avoidable mis-steps.

How can you avoid costly mistakes? Delays in planning, budgeting or ROI assessment can derail a project and put a strain on resources.

How do you select the right technology partner? Functional fit alone isn’t enough - culture, innovation, commercial terms and delivery capabilities, all play a crucial role in long-term success.

A practical guide for travel businesses

Enter intuitive’s buyer’s guide to answer the above much-wondered questions of tour operators and OTAs.

It provides a structured, step-by-step framework to cut through the confusion and put businesses on the path to success, based on over 20 years of experience and over 60 system implementations.

What you’ll get:

• A clear methodology to define business needs and align technology with long-term goals
• A focused RFP template to simplify supplier engagement, covering sourcing, pricing, fulfilment and more
• Expert insights on evaluating technology providers - not just for functionality, but for culture fit, innovation and commercial models

The travel industry is moving at lightning speed. Outdated systems are no longer just an inconvenience; they’re a roadblock to growth. Selecting the right partner is crucial, but it doesn’t have to be daunting.

intuitive started working closely with tour operators and OTAs to fill in missing details before they even approach the market. It introduced a reverse RFP initiative to ensure companies enter the process with a well-defined set of requirements, increasing the likelihood of a successful outcome, whether that means moving forward with a new system or deciding to stay with what they have.

“Our goal in publishing this guide is to help businesses gather the essential information needed to confidently start the process of changing reservation systems,” said Paul Nixon, founder and CEO at intuitive.

“By focusing on what truly matters, we set the foundation for informed decisions that drive long-term success.”

Download intuitive’s buyer’s guide today and take control of your reservation system upgrade.

Need further help?

Navigating an RFP process can be complex, which is why intuitive offers expert support to help travel companies structure their approach, gather key information upfront and accelerate discussions with technology providers.

• Quickly assess where you are in the process
• Get expert guidance on the key information you need
• Speed up the quoting process by preparing essential details in advance
• Leave with a structured plan tailored to your business

It’s proven that by answering 80% of the key questions upfront, companies can streamline provider discussions and get accurate pricing faster.

That’s why intuitive offers 30-minute 1-on-1 expert calls to guide you through filling in the RFP template included in the guide, giving you the personalised support and clarity you need to move forward with confidence. Book your session here.

To make this process even easier, we’re hosting a live webinar on Wednesday 7 May, where we will provide real-world examples and a step-by-step walkthrough of the critical stages of planning, evaluating and selecting technology providers. Register here to secure your spot.