IDeaS announces new marketing solution

Spotlight taps into advanced demand forecasting power

Hospitality revenue management software provider IDeaS has announced the launch of IDeaS Spotlight, a first of its kind demand intelligence solution that empowers marketers to generate the right demand at the right time. 

According to the SAS firm, Spotlight helps both single properties and portfolios to identify and act on high-value opportunities for "deploying impactful, demand-generating marketing tactics informed by advanced analytics and AI". 

It ties together IDeaS’ demand forecast and price sensitivity capabilities and can translate forecast data into marketing action, increase campaign conversion and respond faster.

Mike Chuma, vice president of global marketing of IDeaS, said: “For years, IDeaS solutions have served as the source of truth for future demand. With the introduction of Spotlight, hotel marketers can now drive their campaigns with that same state-of-the-art demand-driven forecasting. 

"Spotlight is a purpose-built performance intelligence tool designed specifically for marketers. Gaining future insights available only from IDeaS’ G3 RMS, hotel marketers can now connect the dots from forecast to action at a speed and scale like never before, leveraging and measuring the impact of demand-generating campaigns.” 

Sanjay Nagalia, co-founder, chief operating officer & chief technology officer of IDeaS, added: “It’s clear there’s a world of potential for the hospitality organizations that can bridge the gap between forecast data and tactical execution.

"IDeaS is committed to providing the industry with the innovative tools needed to maximize the profitability and effectiveness of their commercial teams, and Spotlight is the latest in our efforts to break down the barriers to data-driven success.” 

The new solution will be selectively available for IDeaS clients in July 2025 and clients can register interest now.